SPI Digital Health: Lilly Playing Long Game With ‘Direct-to-Consumer’ Platform
Published: January 23, 2024
With the dawning of a new year came the launch of a new initiative from pharma giant Lilly.
This time, a consumer platform called LillyDirect through which diabetes, migraine and obesity sufferers are connected to a telehealth provider who then prescribe Lilly’s own medications. The drugs can then either be collected from a physician clinic, or in some cases delivered direct to the patient’s home.