SPI Digital Health: Lilly Playing Long Game With ‘Direct-to-Consumer’ Platform

Published: January 23, 2024

With the dawning of a new year came the launch of a new initiative from pharma giant Lilly.  

This time, a consumer platform called LillyDirect through which diabetes, migraine and obesity sufferers are connected to a telehealth provider who then prescribe Lilly’s own medications. The drugs can then either be collected from a physician clinic, or in some cases delivered direct to the patient’s home. 

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