Boston Imaging segments its ultrasound division – united they stand, divided they conquer?

19th April 2023 – Mustafa Hassan – Featured on dotmed.com

The recent changes are not going to immediately trouble the established vendors in North America such as GE HealthCare, Philips and Fujifilm SonoSite. Philips and Fujifilm are predominantly active in the cardiology and point of care ultrasound markets respectively, not key target areas for Boston Imaging. GE HealthCare is the dominant leader in the women’s health ultrasound market and its significant installed base means that, in the near term, it is unlikely to be threatened by Boston Imaging. However, other smaller vendors, especially those active in general imaging and women’s health, will undoubtedly be looking over their shoulders. With its scalability and reach, Samsung Medison clearly has the potential to have a much larger presence in the North American market, having ten times the global ultrasound revenues than some of the vendors it is currently next to in the vendor rankings list. Whilst vendors like Mindray have shown impressive growth in the North American market, amidst business challenges brought on by sanctions arising from the strained relationship between the US and China, as a South Korean vendor, Samsung Medison is able to avoid such pitfalls.