Signify Premium Insight: Fuji Launches Screening Centre in India

Fujifilm has launched a medical screening service business in India and other emerging countries in regions of South East Asia, the Middle East and Africa. In its first move, the vendor’s new initiative will see the opening of “NURA”, a centre in Bangalore that focuses on cancer screening.

The centre is run jointly by Fujifilm and Dr. Kutty’s Healthcare, which operates hospitals and screening centres across India and the Middle East.

Vendor Impact

• Fujifilm is utilising a new approach to create a new market, rather than attempting to snatch market share from other vendors in well-entrenched positions.
• Vendors following established models will be carefully eyeing Fujifilm’s progress to determine whether they themselves should also adopt alternative strategies.