Signify Premium Insight: Re-born in the USA

With the new subsidiary, Canon aims to accelerate the growth of its medical business in the US, as part of its ongoing ‘Excellent Global Corporation Plan’. The vendor hopes to improve its competitiveness across medical imaging, noting that its CT, MRI and Ultrasound businesses, as well its X-ray component businesses were particular areas of focus.

Under the plans, Canon will establish Canon Healthcare USA at a new location in the Cleveland area and will see the new venture take over a portion of product sales and service from Canon Medical Systems, which until takeover by Canon in 2016, traded as Toshiba Medical. The move will put it in tighter competition with the likes of GE HealthCare, Philips and Siemens Healthineers, but, will the Japanese vendor be able to hold its own?