Signify Premium Insight: United Imaging’s American Dream
Published: May 20, 2021
United Imaging is in a unique position. Unlike almost all its compatriots, the success it has enjoyed has not simply been based on undercutting rivals. The majority of Chinese vendors have made progress by offering the less advanced imaging modalities at very aggressive prices, a strategy that has seen results across China as well as emerging markets and increasingly in developed markets. United Imaging on the other hand has set its sights at the top of the medical imaging market. Instead of contenting itself as merely a value proposition, the vendor aspires to be a serious international player and snatch market share from the world’s top imaging vendors. United Imaging fully intends to compete toe-to-toe with the likes of GE Healthcare, Siemens Healthineers and Philips, in the most advanced modalities on the merits of its technology.