Nine months ago, Amazon launched its Health Condition Programmes. This is basically a mechanism by which individuals that are browsing for products on Amazon’s health portal are made aware of virtual services that are offered by their employer or private health insurance plan.
Designed as a straightforward way to enrol on a virtual care service, the Amazon initiative is, in our view, a good way for virtual care providers to boost their revenues by leveraging the tech giant’s massive data pool and reach.
Virtual chronic care services provider …
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