SPI Generative AI: All is Fair in Love and Medicare

Publication Date: 05/09/2024

Health insurance brokerage, Fair Square Medicare has rolled out a new generative AI tool to help seniors enrol into a Medicare plan that best suits their needs and situation. The new tool uses voice agents to help users bypass inefficient call centre encounters and is designed to streamline the process of enrolling on Medicare plans.

Why we have chosen this topic
– Navigating the complexities of healthcare is one of the use cases in which generative AI can have a very immediate impact.
– The healthcare insurance market offers significant opportunities for the utilisation of generative AI.

Why it matters
– Changes in plan selection could have repercussions elsewhere in the provision of healthcare.
– Ensuring people join the correct health plan could make it easier for them to receive care, which could help improve the health of the population.
– Fair Square Medicare could, indirectly, also help ensure coverage for those with pre-existing conditions.