Does RSNA 2020 measure up for vendors?

December 3, 2020 – Featured on AuntMinnie – How well does the technical exhibition for the RSNA 2020 virtual meeting measure up to past in-person shows when it comes to the companies exhibiting? And how have vendors adapted to the COVID-19 pandemic? Steve Holloway from U.K. market insights firm Signify Research offers a perspective.

This year’s RSNA 2020 is relatively quiet compared with past years, and vendors appear to have approached the show cautiously, Holloway believes. Some companies are questioning whether virtual meetings produce the same level of lead generation and product sales as in-person meetings. As a result, they seem to be holding back major new product launches.