Eight key insights on improving patient engagement and its benefits to VBC

2nd July 2023 – Contribution by Mohita Deshpande and Rohinee Lal – Featured in Circle Square Digital Health Trends – June 2023

1. Developing user- friendly solutions that enable patient/provider communication across multiple channels and that feature a seamless interface is essential to create a satisfying experience for patients to improve their adherence to care plans.
2. VBC providers would find it beneficial if their patient engagement tool could offer guidance on the most effective ways to connect with specific patients.
3. The emergence of Large Language Models have the potential to change the reliability of tools such as chatbots and automated voice based solutions by improving the quality of the software, ensuring accuracy, and offering a more ‚Äòhuman touch’ experience.
4. There is a demand to build more holistic solutions that not only help identify care gaps by providing a complete view of the patient but also engage the identified patients into care management plans.
5. Developing automated solutions that eliminate the need for manual operations would alleviate the burden placed on providers and decrease care staff burnout.
6. There is a lack of interoperability between platforms utilized for patient identification and care gap closure. When systems don’t communicate with each other, it becomes harder to exchange information and to find unstructured data such as clinical notes.
7. Decision-makers and buyers have emphasized that their topmost priority is to protect patient information and that they would not consider any software unless they are most certain about data security.
8. Developing IT solutions that alert providers at the point of care to address risk adjustment factor gaps with patients attending appointments will improve the quality of care, the accuracy of treatment plans, and encourage patient engagement in decision-making.

Editorial: ‚”Solutions with a more strategic and intelligent approach to patient activation and engagement are paramount to the success of V BC” says Signify Research analyst Mohita Deshpande. ‚”It is vital to create tools that improve patients’ attitudes and encourage positive behaviors towards managing self care while also ensuring ea se in accessing portals and apps that enable engagement with VBC providers. From a technical standpoint, it is essential to develop tools that offer a comprehensive patient overview, are automated, and th at integrate smoothly with other care management IT systems to efficiently handle both structured and unstructured data, and most importantly, keep patient data secure.‚”

Source: Signify Research