SPI Digital Health: No Hype over Hyro, but Artera Making the Right Moves
Published: November 21, 2023
After much hype, the patient engagement market has had a rocky ride in recent years. It is highly fragmented (with more than 100 vendors alone in the US) and even those that have achieved a modicum of scale continue to lose money. It’s been a difficult journey for many.
And so, news that Artera has launched a new patient engagement tool in collaboration with conversational AI assistant developer Hyro reflects another attempt by a vendor to sharpen its competitive claws in what is a really congested market.
Quite how much of an edge the move will offer is debateable.