Our Customer Insights series of off-the-shelf reports are a cost-effective and readily available source of feedback from healthcare professionals, on their current and planned use of technology. The reports provide rich, descriptive insights about the buying behaviours, attitudes and perceptions of healthcare professionals when selecting technology solutions and vendors.
The reports are based on in-depth interviews with carefully selected decision makers. In-depth interviewing enables us to provide much more detailed information than what is available through other data collection methods, such as questionnaire surveys. By asking a series of loosely structured, open-ended questions, our Analysts are able to uncover the real issues and unique insights, to help our clients gain a deep understanding of the market trends.
Through our Advanced Purchase program, clients are able to provide input during the design of the discussion guide and influence the questions asked, so that the research meets their specific needs.