How we’re better…it’s all in the way we work

At Signify Research we are passionately curious about Healthcare Technology and we strive to deliver the most robust market data and insights, to help our customers make the right strategic decisions.

Focus on primary research

We blend primary data collected from in-depth interviews with technology vendors and healthcare providers to ensure our Analysts have a balanced view of the market trends. Whilst primary research is the cornerstone of our work, we have developed a unique country level database of healthcare infrastructure. This enables our Analysts to build detailed, transparent and reliable models of current and projected demand for various healthcare technologies.

Unparalleled access to our analysts

Whether our research is delivered as an off-the-shelf report or as a consultancy project, our customers benefit from direct access to our Analyst team and an expert opinion when they need it. We encourage our clients to think of us as an extension to their in-house market intelligence team, and to contact our Analysts whenever they need help.

Research Method

This is how we work for a typical syndicated project.

Scope research with industry stakeholders

  • Talk with industry stakeholders to understand their information needs
  • Issue proposed research agenda and invite customers to take Advance Purchase option

Interview technology vendors

  • Evaluate supply to the market and the trends that will impact growth
  • Strong focus on collecting sales, shipments and pricing data

Primary research - healthcare providers

  • Conduct in-depth interviews with healthcare professionals across W. Europe and the US
  • Strong focus on open-ended and probing questions
  • Interviews conducted over the phone or in person

Healthcare infrastructure database

  • Leverage Signify Research’s proprietary database of key metrics on national healthcare systems
  • Allows for the impact of macro-economic and health infrastructure trends to be monitored
  • Enables Signify Research to understand total available markets, technology penetration rates and product replacement rates

Collate secondary research

  • Supplement primary research with a variety of secondary research sources
  • Company news and financial information, economic data, conference proceedings, etc.

Data analysis and forecast modelling

  • Market sizes based on ‘bottom-up’ method, from primary data collected from vendors
  • Robust forecast models driven by proprietary database of hospital infrastructure

Ongoing analyst support

  • Q&A session to highlight the key findings of the research and to answer customer questions
  • Ongoing support to help customers stay informed of latest market developments

Research Values

These are our core research values that shape the way we work:


We combine intellectual curiosity, robust research techniques and a genuine interest in healthcare technology to deliver meaningful data and insights to our customers.


We produce accurate, detailed and credible market data and insights, based on primary data collected from healthcare technology companies and their customers


We use proven research methods to produce data that our customers can use with confidence


We listen to our customers to understand their research needs, so that our products deliver useable and insightful analysis.


We use robust modelling tools and provide clear and concise descriptions of the assumptions that underpin our market data.


Our Analysts are easily accessible for our customers and provide quick responses to enquiries.

Meet The Leadership Team

Simon Harris | Chairman

Simon has 26 years of experience in technology market intelligence, having served as Executive Vice President at IMS Research and Senior Research Director for IHS Inc.’s Technology division. Whilst at IMS Research he established the InMedica brand of medical market research. Out of work, Simon has a passion for indie music, fast cars, and of course – his wife and three children.

Steve Holloway | Managing Director

Steve has 12 years of experience in healthcare technology market intelligence, having served as Senior Analyst at InMedica (part of IMS Research) and Associate Director for IHS Inc.’s Healthcare Technology practice. Steve’s areas of expertise include Healthcare IT and Medical Imaging. In his spare time, Steve enjoys training for and competing in triathlon, hiking, wine and watching his beloved Bath Rugby.

Alex Green | Managing Director

Alex has 24 years' experience in tech market intelligence. He leads on Signify Research’s Digital Health offerings focusing on integrated care IT, EHR/EMR and telehealth. Prior to joining Signify Research he served as a Senior Research Director at IHS and as a Business Analyst/IT Project Manager in a joint NHS/Government role. In his spare time, Alex enjoys Crossfit, coaching football & supporting Northampton Saints rugby.

Meet The Analyst Team

Katie Hill | Research Associate/Office Manager

Katie has more than 15 years of office management/ administration experience working in various sectors including transportation, recruitment and bid writing. Katie manages the running of our office with her role encompassing HR, accounts, recruitment & marketing support whilst also carrying out research tasks for the team. Outside of work, Katie has a passion for long distance running and enjoys spending time with her husband, two children and 2 miniature schnauzers.

Imogen Fitt | Senior Market Analyst

Imogen joined Signify Research in 2018 as part of their Healthcare IT team. She holds a 1st class Biomedical Sciences degree from the University of Warwick and has gained experience in international networking and communications through her extensive involvement in extracurricular activities. In her spare time she enjoys cultivating her interest in abstract theatre companies & popping to London to see a show.

Arun Gill | Senior Market Analyst

Arun joined Signify Research in 2019 as part of the Digital Health team focusing on EHR/EMR, integrated care technology and telehealth. He brings with him 10 years’ experience as a Senior Market Analyst covering the consumer tech and imaging industry with Futuresource Consulting and NetGrowth Consultants. Prior to this he worked for Nortel Networks. In his spare time, Arun has a passion for playing sports, supporting Manchester United, and entertaining his two children.

Mustafa Hassan Ph.D | Senior Market Analyst

Mustafa joined Signify Research in 2020 as part of the Medical Imaging team which covers areas such as ultrasound, general radiography and machine learning in medical imaging. Prior to that he obtained a PhD in Pharmacy and Physiology from the University of Kent and has three years of post-doctoral experience working on optimising healthcare for genetic Cardiac diseases. In his spare time, he has a passion for sport and fitness and spending time with his wife and family.

Bhvita Jani | Principal Analyst

Bhvita joined Signify Research in 2020 as part of the Medical Imaging Team focusing on the X-ray market. She brings with her 3 years' experience covering X-ray, MRI and CT research at IHS Markit. Bhvita also has three years’ experience in digital and offline marketing and was previously an assistant clinical psychologist. She received her bachelor's degree in Biology and Psychology from Aston University. Bhvita has a passion for travelling, photography, kickboxing and salsa

Kelly Patrick | Research Director

Kelly joined Signify Research in 2020 as a Principal Analyst. She has nearly 15 years' experience covering a range of healthcare technology research, having previously worked at IHS Markit/Omdia. Kelly’s core focus has been on the clinical care sector, including patient monitoring, diagnostic cardiology, respiratory care, and infusion and associated IT solutions. Kelly holds a BSc degree with honours in Pharmacology from the University of Leeds.

Amy Thompson | Research Manager

Amy joined Signify Research in 2020, and is now the Research Manager for Healthcare IT, focusing on imaging and clinical IT, AI in medical imaging and teleradiology. Prior to Signify Research, she brings four years’ experience as a Senior Analyst; supporting business strategy and market sizing for Liaison Group, a company operating within the NHS. Interests outside of work include CrossFit, running and travelling.

Alan Stoddart | Editor

Alan joined Signify Research in 2020, using his editorial expertise to lead on the company’s insight and analysis services. Prior to joining, Alan held editorial positions covering a diverse range of technology and engineering topics working with Kantar Media and Kimberley Media Group. When he is not scrutinising copy, Alan enjoys wild camping, motorsports and taking photos.

Gareth Jones | Senior Market Analyst

Gareth joined Signify Research in 2021 as Senior Market Analyst in the Digital Health team, where he covered emerging markets including Remote Patient Monitoring (RPM) and Ambulatory Diagnostic Cardiology. In 2023, Gareth joined Signify’s Clinical Care team where, his coverage areas will include Diagnostic Cardiology and Patient Monitors. Prior to Signify Research, Gareth gained 13 years of research experience in South Africa.

Jessica van Rooyen | Marketing Manager

Jessica joined Signify Research in 2022 bringing with her over 9 years of B2B Marking Generalist experience in the STEM sectors, applying her creative thinking to all our digital marketing projects. Jessica holds a first-class degree in Advertising and Event Management and spends her spare time making memories with her partner, young son and two dogs, enjoying time with friends or finding new creative outlets.

Rohinee Lal | Principal Analyst

Rohinee joined Signify Research’s Custom Research & Consultancy team early 2022. She brings over 24 years’ experience collecting, analysing, & presenting market intelligence across various industries including pharmaceuticals, medical devices & digital health. She has a master’s in medical Anthropology from the University of British Columbia (Canada) and in her spare time, enjoys reading, travelling & board games.

Mark Lazell | Editor

Mark joined Signify Research in 2022 as Associate Editor to lead on the company’s Premium Insights - Digital Health service. Prior to Signify, Mark spent 25 years as an editor, publishing detailed analysis of healthcare and other high-tech sectors in the Middle East and Asia Pacific. He was the launch editor of Middle East Medical magazine, and produced detailed country reports and analysis, including interviews with regional policy makers and healthcare executives. In his spare time, he takes his three kids on weekend adventures, swims, hikes, travels and admires architecture.

Matthew Watson | Market Analyst

Matthew joined Signify Research in 2022 as part of the Medical Imaging team. He holds a first-class MA Economics degree, graduating from from Heriot-Watt University in 2022 and previously completed an internship at Unilever. Outside of work, Matthew enjoys weightlifting, hiking, reading about history, and supporting the Ulster and Ireland rugby teams.

Hamir Harbham | Market Analyst

Hamir joined Signify Research in 2022 as a Market Analyst within the Digital Health team. He holds a BSc in Economics having graduated from Loughborough University in 2022. Outside of work, Hamir enjoys travelling, sports and fitness, with specific interests in MMA and supporting Chelsea.

Nick Taylor | Marketing Executive

Nick joined Signify Research in 2022 with over 20 years of Generalist Marketing and Customer Service experience from working within the healthcare, automotive, retail and tourism sectors. In his spare time Nick enjoys long walks to gastropubs with his partner and two adorable Labradors.

Max Street | Market Analyst

Having graduated from the University of Bristol with a BSc in Pharmacology, Max joined the Medical Imaging team at Signify Research in 2023, focusing on the X-ray market. Outside of work he enjoys cooking, supporting Manchester United and music, in particular playing the guitar.

Mohita Deshpande | Market Analyst

Mohita joined Signify Research in 2023 as a Market Analyst. She has an undergraduate degree in Dentistry from India and a master's degree in Public Health from the University of Warwick. Outside of work, she enjoys painting and sketching, reading about world history, going for long walks in the nature, and volunteering with animal shelters and organisations that work for educating children from marginalised backgrounds in India.

Ellie Baker | Market Analyst

Ellie joined Signify Research in 2023 as part of the Medical Imaging team. She holds a BSc in Biomedical Sciences and a MSc in Clinical Drug Development from University College London. She has previously completed placements at both St Jude Children’s Research Hospital and Cancer Research UK. Outside of work, Ellie enjoys running, travel and supporting Manchester City.

Amber Owen | Account Manager

Amber Joined Signify Research in 2023 as part of the new business and account management team. Amber joins us with 6 years account management experience, that last four of which was within the transportation industry where she looked after 50 accounts, comprising of enterprise corporations to SME’s. Amber enjoys travelling, quality time with her Friends and Family, and playing netball for her local team. 

Vlad Kozynchenko | Senior Market Analyst

Vlad joined Signify Research in 2023 as Senior Market Analyst in the Digital Health team. He brings several years of experience in the consulting industry, having undertaken strategy, planning, and due diligence assignments for governments, operators, and service providers. Vlad holds an MSc degree with distinction in Business with Consulting from the University of Warwick. Outside of work, Vlad enjoys spending time outdoors and can often be found playing sports, running, or hiking.

Laura Thornton | Sales & Admin Assistant

Laura joined Signify Research in 2023 as part of the Administration team supporting Katie, Office Manager. She has worked in Administration since 2021, both after University and while completing her MA studies in Intellectual History at the University of Sussex. Outside of work, Laura spends her time watching History documentaries and dramas as well as having previously Evented her horse, they are now training to go up the competition levels.

Matthew Thompson | Business Dev. Manager

Matt joined Signify Research in 2023 as part of the commercial team. Matt brings over 20 years’ of sales experience, having worked extensively in the NHS and Pharmaceutical Industry. His ability to engage with diverse healthcare stakeholders through fostering collaborative and meaningful relationships, has enabled him to craft valuable solutions, and earned him a reputation as a trusted advisor among peers and partners alike. In his spare time Matt is actively involved in his local youth football club as both a coach and welfare and development officer for the club.

Aiyana Amess | Market Analyst

Aiyana joined Signify Research in 2023 as part of the Medical Imaging team. She graduated from Loughborough University with a BSC in Medicinal and Pharmaceutical Chemistry, receiving a diploma in industrial studies after completing an internship at Roche. Away from the office Aiyana enjoys powerlifting, long walks in the woods and creating mini figures out of clay.

Alexandra Bream | Market Analyst

Alex joined Signify research in 2023 as a market analyst in the diagnostics and life sciences area. In summer 2023, Alex graduated from the University of Birmingham with a first-class degree in Biochemistry. At University Alex was the president for the Women in Science and Engineering society and is a big advocate for this. In Alex’s spare time she likes cooking and enjoys travelling.

Jon Hill | Market Analyst

Jon joined Signify Research in 2023 as a Market Analyst within the Digital Health team. He holds a BSc in Pharmacology having graduated from the University of Bath in 2023. He has a keen interest in hiking, having spent 2 weeks in the Atlas Mountains in June 2022. In his spare time, Jon has a passion for all sports, specifically rugby, crossfit and cricket.

Manav Patel | Market Analyst

Manav joined Signify Research in 2023, as part of the healthcare IT team, focusing on Imaging IT. He holds a first-class BSc in Biological Sciences from the University of Warwick where he completed an industrial placement in a clinical diagnostics lab. Outside of work, Manav has a passion for working out and tinkering with cars.

Sam Wilson | Market Analyst

Sam joined Signify Research in 2023 as a Market Analyst within the Clinical Care team. He brings experience working as an Economist for the Intellectual Property Office, creating strategy reviews and impact evaluations, used to aid government trade negotiations. Sam holds a first-class bachelor’s degree in economics from Loughborough University, where modules included topical issues such as healthcare. Away from the office Sam enjoys staying active with dog walks, football and cricket, and his interest in volunteering took him on a charity visit to Ethiopia.

Poornima Anil | Senior Market Analyst

Poornima joined Signify Research’s Medical Imaging Team in 2023. She brings over 14 years’ of experience in healthcare market research, analysis and business intelligence. She has a Master’s degree in bioinformatics and in her spare time, enjoys dancing, singing and cooking.

Sean Bradley | Senior Market Analyst

Sean joined Signify Research in 2023 as a Senior Market Analyst working within the Medical Imaging team. Bringing 5+ years of experience in Market Intelligence from previous Analyst positions at CONTEXT World and Futuresource Consulting, his broad background across the commercial sector allows for a versatile approach and a unique market perspective. When he isn’t talking to clients or immersed in a spreadsheet, Sean enjoys filmmaking and doing personal research around VR and Cryptocurrency.

Jake Bennett | Senior Market Analyst

Jake joined Signify Research in 2023 as part of the Healthcare IT Team. He has previously held roles at Hologic and Fitch Solutions and has over six years of experience working in medical devices and healthcare market research. He also holds a BSc in Medical Biochemistry from the University of Manchester. Jake has a passion for data and loves getting stuck into spreadsheets. In his spare time, Jake is a bassist and lighting technician and employs both skills while he performs and tours with his metalcore band across the UK.

Charles Radclyffe | Business Dev. Manager

Charles joined Signify Research in 2023 as Business Development Manager. Charles has spent the last 12 years working in a variety of sales roles, focusing on New Business and growing accounts, across a range of sectors including Manufacturing, Market Intelligence Data and Software Sales. Outside of work Charles spends his time cooking, climbing and chasing after his three little boys.

Umar Ahmed | Research Analyst

Umar joined Signify Research in 2023 as a Research Analyst. He holds a BSc degree in Biomedical Science having graduated from the University of Surrey whilst gaining experience working at the NHS. Outside of work, Umar enjoys supporting Manchester United, watching UFC and Formula 1 as well as weightlifting at the gym.

Phil Grainger | Associate Editor

Phil joined Signify Research in 2023 as Associate Editor for the Signify Premium Insights – Medical Imaging service. He has over 15 years’ experience in editorial and related roles, with a focus on corporate law and finance. He devotes his free time to his fiancé, his cats, and a variety of hobbies and interests - most notably performing as a saxophonist in several bands.

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